Last updated: 26 February 2025
1. Introduction
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website Innovative Building Solutions (“Website”). It also outlines your rights under the General Data Protection Regulation (GDPR) and other applicable privacy laws.
By using our Website, you agree to this Privacy Policy. If you do not agree, please do not use our Website.
2. Data Controller Information
This Website is operated by:
Terra Invest SRL
Registered address: Strada Gladiolelor FN, Clinceni, județul Ilfov, Romania
Email:
Website: https://innovative-building-solutions.ro/
3. Data We Collect
We collect the following types of data:
3.1. Automatically Collected Data (Cookies & Analytics)
When you visit our Website, we may automatically collect:
- Usage data (such as IP address, browser type, operating system, referring URLs, and pages visited)
- Statistical data through Google Analytics 4 (GA4), which compiles anonymized usage reports
The collection of this data is subject to your consent via our cookie consent banner, managed by the Complianz WordPress plugin.
3.2. Data You Provide Voluntarily
If you use our “Cost Check Calculator” tool, you may provide:
- House plan files (images or documents, if uploaded)
- House selection details (if using the form-based estimator)
- Name and email address (to receive price estimates)
- Optional message (to communicate additional details)
Your form submission is only possible after actively consenting to our terms.
3.3. Google reCAPTCHA v3
To prevent spam and abuse, we use Google reCAPTCHA v3. The reCAPTCHA script only loads if you actively consent to it, as presented in the terms and condition of the “Cost Check Calculator” tool.
4. How We Use Your Data
We use your data for the following purposes:
- To process and respond to your Cost Check Calculator requests
- To provide price estimates and related communications via email
- To improve our Website through anonymized analytics
- To comply with legal and security obligations
5. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Consent – for cookies, analytics, and reCAPTCHA
- Contractual necessity – when providing cost estimates or responding to inquiries
- Legitimate interest – for improving Website performance and security
- Legal obligation – where required by law
6. Data Sharing & Third Parties
We do not sell or rent your personal data. However, we may share data with:
- Google Analytics (GA4) – for statistical analysis, subject to Google’s privacy terms:
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
In order to understand Google’s use of Data, consult their partner policy and their Business Data page.
- Google reCAPTCHA – for spam and abuse prevention:
Google reCAPTCHA is a SPAM protection service provided by Google LLC. The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
In order to understand Google’s use of Data, consult their partner policy and their Business Data page.
- Email service providers – for communicating cost estimates and responses
7. Data Retention
We retain personal data only for as long as necessary:
- Form submissions – retained for as long as it is necessary in case the data you provided is required for estimating, planning and implementing the projects you contract with us or up to a maximum of 6 months before deletion
- Google Analytics data – retained according to GA4’s data retention settings
- Cookies – based on expiration periods listed in our Cookie Policy
7.1. Summary of Cookie Policy
Cookies are small text files stored on your device to enhance website functionality and analytics. Our website uses cookies for:
- Essential functions – ensuring the website operates correctly
- Analytics & performance – tracking anonymized visitor behavior (Google Analytics)
- Marketing & third-party content – loading external resources like Google reCAPTCHA
For more details, refer to our full Cookie Policy.
8. Your GDPR Rights
You have the following rights under GDPR:
- Access & correction – Request a copy of your personal data and correct inaccuracies
- Erasure (“Right to be Forgotten”) – Request deletion of your personal data
- Objection & restriction – Restrict or object to processing in certain cases
- Data portability – Receive your data in a structured format
- Withdraw consent – Revoke previously given consent at any time
To exercise these rights, email us at
9. Security Measures
We take appropriate technical and organizational security measures to protect your data, including:
- Encrypted form submissions to safeguard personal data transmission
- Secure server hosting with industry-standard protection measures
- Access control mechanisms to limit personal data access to authorized personnel only
- Data backup strategies to prevent accidental loss or corruption
- Firewall and malware protection to detect and prevent unauthorized access
- SSL/TLS encryption to secure communication between users and the we
- Strong password policies for administrative access to prevent breaches
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date.
11. Contact information
If you have any privacy-related questions or requests, contact us at:
For any other kind of request, find our contact methods in the Contact Us page.
By continuing to use our Website, you acknowledge that you have read and understood this Privacy Policy.